Strategy

Senior Living: The Demographic Megatrend You Cannot Ignore

10,000 Americans turn 65 every day. Senior housing is structurally undersupplied through 2040. Here is how to invest.

Sarah Mitchell

April 30, 2026 · 9 min read

Senior Living: The Demographic Megatrend You Cannot Ignore

The demographic math is undeniable: the 80+ population in the US, UK, and Western Europe will double by 2040. Existing senior housing inventory will cover roughly 60% of projected demand. Independent living, assisted living, and memory care each have distinct economics. We break down typical returns (8-11% unlevered IRRs), operator selection criteria, and the regulatory framework. Pair with healthcare REIT exposure for diversified play.

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